Tom Mills Founder & CEO
Tom Mills has been a leader in the Mystery Shop and Customer Experience Industry for over twenty-five years. In 1994, he formed what is now HS Brands Global, taking a local mystery shopping service to a global operation with twelve offices in eleven countries. A founding member of the Mystery Shopping Providers Association, Mr. Mills was inducted into the MSPA Hall of Fame in 2005 and served as industry President in 2007. In 1999, he created the mystery shopping industries’ first and now most widely recognized web-based software platform, SASSIE. In 2004 he acquired a Private Investigators License in Nevada and became the first mystery shopping company in the US that could legally mystery shop in all 50 States. In 2011, Tom graduated from the Entrepreneur’s Organization Masters Program held at MIT for sixty chosen Entrepreneurs from around the globe.
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