When a global credit card company needed to test its new card in over 150 countries, HS Brands delivered.
The Challenge
When a global credit card company was ready to roll out its new credit card in worldwide markets, HS Brands worked as their trusted partner to execute this complex project in 150 countries. The project required real-world testing of new cards across a large variety of international markets – from retail outlets and convenience stores to hotels and airports.
The Approach
HS Brands assembled a shopper force to test card functionality in over 150 countries. Our team scheduled, executed and managed over 50,000 mystery shops in 12 months while navigating the nuances of local market conditions and requirements.
In particularly challenging markets, we enhanced our data gathering efforts by adding industry-certified Shoppers who used in-depth experience to make sure the job was done right.
The Process
HS Brands developed a custom approach through the use of our SASSIE SaaS software that made location selection, tracking and reporting more organized, efficient, and ultimately effective.
The process allowed HS Brands to package and deliver 3,000 cards:
- to 1,500 shoppers
- in 150 countries
- Who performed 50,000 shops in 12 months
- All while managing and tracking $600,000 in expenses across the world
The Results
Within 48 hours of shop completion, each report was translated, proofed and delivered to the client ensuring they had the most up-to-date information and results.
At the conclusion of the project, HS Brands analyzed the data, evaluated problem areas, and helped the client implement new card process optimization solutions – and ultimately protect their iconic brand.
